What do a Premier League Football team and International Music star have in common?
AFC Bournemouth recently announced their new kit manufacturer partnership with Hummel by copying a recent viral marketing campaign from Drake to announce his new album release date.
An ice block appeared by Bournemouth pier with much media speculation over its meaning. Some believed it was another campaign stunt by Drake and as a result it received worldwide media attention. As the ice melted, it revealed the partnership between the club and Hummel.
This is a fantastic example of a marketing campaign that gives AFC Bournemouth a greater reach by utilising the media reach of Drake to ensure their announcement received international attention.
Academy award winner Michael B. Jordan spearheads AFC Bournemouth’s global marketing and internationalisation, with the Hollywood effect clear in this campaign. He intends to grow the club globally and publicity stunts and campaigns like this are certainly a step in the right direction.
Utilising Michael B. Jordan’s worldwide fame as part of the marketing strategy can help grow the club at an exponential rate.
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