The NFL and Fanatics have collaborated to bring back a second instalment of their ‘Football Meets Football collection. This collection combines American Football teams with Football jerseys, combining two of the biggest sports in the world.
The collection reimagines American Football jerseys into a Football jersey and with the FIFA World Cup currently taking place in the United States of America, now is the perfect time to bring back this collection.
The release of the first collection brought major interest and fit together so naturally to provide a jersey for fans of both sports, a global fanbase that is growing rapidly.
With many NFL stadiums hosting numerous FIFA World Cup matches such as Arrowhead Stadium (Home of the Kansas City Chiefs) and the Mercedes-Benz Stadium (Home of the Atlanta Falcons) – where England take on Argentina in tonight’s semi-final. The bond between the two sports has never been closer, and through this collaboration NFL franchises will be hoping to gain a new fanbase.
This collection in itself is a fantastic example of marketing both sports as well as each individual NFL franchise. However, it could be elevated through an advert or series of short ads featuring leading NFL and FIFA World Cup such as Patrick Mahomes, Travis Kelce, Lionel Messi and Jude Bellingham.
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