Having recently holidayed in New York, I saw first hand just how much advertising there is in Times Square and it is safe to say, it is everywhere. The digital advertising boards surround the square, but is it a sign of things to come and can we expect to see more of it around the globe?
Times Square has become famous for the building high digital advertising boards that promote products, films and everything in-between. It is part of the draw of Times Square to see all the advertising boards so it definitely worthwhile for the companies to advertise their products in this location – despite the high price tag.
There are similar examples in other major cities across the world such as Leicester Square in London and Tokyo in Japan but is it something we can expect to see in every major city in the world in years to come?
I think we will. In a world that is becoming increasingly dominated by advertising we can only expect to be surrounded by more advertising as the years go on.
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